On their own, greener technology and policy can’t green fast enough to keep up. Not while our mindsets, our cultures, and our economic, political, and education systems are focused on ‘more stuff’. This has to change within ten years, starting with high consumption countries.
The science behind 'Take the Jump' makes it clear that, yes, government and business do have most responsibility for this deep shift, but citizens and communities have power too. The billions of people living in relative comfort can and must have an impact by making shifts by 2030: Eat Green, Dress Retro, End Clutter, Travel Fresh, Holiday Local, Get Planting and Change the System. No more confusion. Clear, practical and doable.
History shows that without positive examples and cultural pressure for the world we want, things will stay as they are.
'Take the Jump' is for anyone who worries about nature, whether or not you think of yourself as an ‘environmentalist’. For anyone looking for constructive, practical and impactful steps we can take in our own lives.
We can take the jump on our own, as a family or friends, or even as a business or institution. There are also local JUMP community groups forming all around.
Take the Jump is a welcome place for EVERYONE; no matter your cultural background, gender, sexuality, lived experience, location, or political leanings. At the same time, Take the Jump is clear that high consuming citizens and communities are the ones who must act quickest.
Take the Jump was created by a group of researchers, scientists, parents, and teachers who are deeply concerned about climate change.
We're using the latest science to back this up, including scientific research by one of our co-founders. Take the Jump is genuinely grassroots and citizen-led.
'Taking the Jump’ means trying one or more of the seven shifts for 1, 3 or 6 months.
Even if you can’t keep to it 100%, you can still ‘Take the Jump’ and just do what you can. We'll offer tips, encouragement and people you can speak to for help along the way.
Go to https://www.takethejump.org.nz for more information